In 1945, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers with a variety of flavours made with ingredients of the highest quality in a fun, inviting atmosphere.
Snowbird Ice Cream
In 1946 Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavours and emphasized high-quality ice cream sold in a fun, personalized atmosphere. A year later, Burt opened Burton's Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between them.
It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton's and became Baskin-Robbins Ice Cream. As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. Even though they didn't realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.
31 Ice Cream
In 1960, their recommendations included the "31®" logo to represent a flavor for every day of the month, Cherry (pink) and Chocolate (brown) polka dots to be reminiscent of clowns, carnivals and fun and lastly, the use of cartoons to bring their flavors alive with personality to graphically highlight the name and delicious ingredients. With this over-arching branding, Baskin-Robbins' iconic pink spoons were created with the belief that people should be able to try any of their many flavours without cost.
"Not everyone likes all our flavours, but each flavour is someone's favourite."
— Irv Robbins
Over 1000 flavours
Since 1978, Baskin-Robbins has introduced more than 1,000 unique, fun and delicious ice cream flavours. Our original top-selling flavours like Mint Chocolate Chip and Pralines 'n Cream continue to delight millions worldwide. Still, we continue to consistently introduce new, exciting flavour combinations, as well as ice cream industry-leading innovations such as hand-packed ice cream quarts, a unique flavour ribbon technique, the use of traditional dessert ingredients and the introduction of mousse-textured ice creams.
Baskin-Robbins has long been dedicated to making the experiences of eating ice cream an enjoyable one. From the ages of one to ninety-nine, people visit Baskin-Robbins anticipating the pleasure of enjoying their favourite ice creams served any way they want. Because of our dedication to being “America’s Favorite Neighborhood Ice Cream Shop”, Baskin-Robbins stores are visited by over 300 million happy customers year after year. A number that continues to grow as Baskin-Robbins spreads throughout the world.